Il valore sostanziale del marchio - Dalla parte del pubblico

Abstract - This paper addresses the problem of the interpretation and application of the objection to the registration of shape marks, when adding substantial value to the marked products, in the perspective of the relevant public. In the uncertainty that still characterizes the solution of the problem, I intend to argue that the assessment of the behavior of the relevant public is not a legal option, but constitutes the unavoidable condition for the correct solution of the problem of the objection in question.